Creators get Grover & VR Area 42 present:

Berlin's first VR art challenge: Off The Wall *


Off the Wall - Berlin's first VR / AR art competition starts on 18 September 2018


Contemporary and traditional artists will work for the first time in VR / AR, creating urban art and writing a new chapter in Berlin's art history. "Off the Wall" is organized by Grover and VR artist Miguelangelo Rosario to show how much creativity can be unleashed by this new medium in urban art.

Background

Virtual reality

Virtual Reality (VR) is often viewed negatively today in society as a medium for freaks who play ego shooters and porn. The technology has developed enormously since the last hype in the 1990s. By now, millions of people have access to this technology.

We are just beginning to experiment with the possibilities of this new medium for the unfolding of creativity and to understand how VR will change our society. But art and artists will certainly play an important role in this development.

Urban art and augmented reality

At the beginning of the 20th century, few brave people dared to voice their opinions on political and social issues in public places. With the emergence of graffiti as an anarchic urban art form, the city itself became a medium.

Today, there are more expressions than ever before, and Augmented Reality (AR) is one of them. AR allows smartphones to enrich locations with additional information and share them with others. With these, these places become an unlimited digital canvas for everyone, creating a new, hidden form of urban art.

The challenge

  • Off The Wall is the first challenge of its kind using talented analogue artists VR and AR for their artworks.
  • It starts on 18 September 2018 with many well-known Berlin Street Artists in the VR Lounge Berlin in the Potsdamer Platz Arkaden.
  • 20 participating artists are introduced to the tools for creating VR and AR artworks by an experienced coach.
  • There will be workshops on the subject during the competition.
  • For a long range posters are distributed with word clouds throughout the city. If you set up a smartphone with the app Artivive or Augment on these posters, the artworks can be viewed with AR and more information about the event can be accessed.
  • An expert jury will nominate 10 finalists for the award ceremony from the entries submitted.
  • The valuable prizes (among other things VR capable computers, VR equipment and much more) were donated by sponsors.
  • The sponsored hardware will allow the artists to continue working after the competition and gain more experience with this new art form.


Print the flyer and scan it with ARTIVIVE or AUGMENT iOS android

          * off the wall is a little hard to explain, it means something that is so out there, even your mom says holy f*** !

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VR2GO! is a production by Creators get GroverVR Area 42
© Copyright by Miguelangelo 2018